When you open up a Pabst, you open up yourself.

With a cold can of Pabst Blue Ribbon at hand, you

just can't help but start a conversation. Relate an

anecdote. Tell a tall tale. Reveal an obsession.

Share a secret. Boast, betray, conspire, confess –

whatever the Pabst brings out in you when you

bring out the Pabst.